October 15, 2012 4:35 pm

Hard Rock Cafe Niagara Falls will add a pop of PINK this October in honor of the brand’s 13th annual PINKTOBER™ breast cancer awareness campaign!

On Friday, October 19, 2012 Hard Rock Cafe Niagara Falls will host the 3rd annual International PINKTOBER Living Ribbon and will be the gateway to a free outdoor concert in Niagara Falls, New York featuring Belinda Carlisle.

Hard Rock’s commitment to breast cancer awareness and research continues throughout October with PINK menu offerings including a $26.95 3 course pre fixe menu, and limited-edition merchandise. PINK events are scheduled at Hard Rock locations around the Globe with proceeds to benefit a variety of charities including The Breast Cancer Research Foundation®, The Caron Keating Foundation (U.K.) as well as local breast cancer charities. The Niagara Falls event supports the Canadian and American Cancer Society in their missions of eradicating cancer and improving the quality of life for people living with the disease.

Annual PINKTOBER events give fans the opportunity to show their promise to PINK. Fans are invited to dance the night away to the sounds of icons and rising stars and show support through the purchase of exclusive PINKTOBER merchandise including the PINKTOBER 2012 T-shirt, bracelet, robe, PINK Sheets, pin and more. 75 percent of the retail price of each pin and 15 percent of the retail price of other products going directly to the cause.

Join us and show your support

When: Friday, October 19, 2012
5:30 p.m. – Living Ribbon Registration – Linc Performs – Niagara Falls, ON
7:00 p.m. – Living Ribbon Bridge Ceremony – Rainbow Bridge
7:00 p.m. – Grace Stumberg Performs – Niagara Falls, NY
7:45 p.m. – Stacy Clark Performs – Niagara Falls, NY
8:30 p.m. – Belinda Carlisle Performs – Niagara Falls, NY
Where: Hard Rock Cafe Niagara Falls
5705 Falls Avenue
905-356-ROCK (7625)
Admission: Free concert admission
$30.00 Living Ribbon entry fee (visit www.niagarafallshotels.com/pinktober to register)
$150.00 Exclusive Indoor Concert VIP tickets (call 716-304-3308 to purchase)

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